Official Kick off of Paint OTTAWA Pink Week

Sunday July 18th marked the official kick off of the Canadian Breast Cancer Foundation's Paint Canada Pink Week 2010. As the Promotions Coordinator for PCPW, we chose to host our events at the Hazeldean Mallto create awareness and initiate individuals and teams to register and begin their fundraising!

We had a great afternoon warming up with Wayne our infamous Pink Fairy, admiring the beautifully designed cake (with a life size running shoe) created by It's a Matter of Cake, and enjoying the company of our special guest speakers MPP Lisa MacLeod and Councillor Marianne Wilkinson. The coffee was plenty at the Second Cup and the sound system and DJ were generously provided by Quality Entertainment.

I have to give a shout out to K6 Media for printing off some PINK running shoe prints to decorate the mall floors that led people to our booth. They were a lot of fun and kids loved jumping on them like hopscotch!

I met some inspiring people, some survivors and others who know of someone dealing with it now. The goal of this week's events was to reach more people and inspire local businesses to show support by thinking pink! We had a Paint your storefront pink contest sponsored by KISS FM and Y101 - to find out which businesses participated this year pls visit our CBCF - Ottawa- Gatineau facebook page.

We were also mentioned on the local CTV news and Metro Ottawa came out for an article they printed the very next day.


Our official photographer for the week is Julie Bazinet - many thanks for the photos!